5 reasons why you need a website

1. Show off your business

You have worked hard to grow and improve your business, so why not show it off. Let all the customers see what you can do without them having to travel to your store to do so. If you have a great website, your business will sell itself! If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.

2. Your customers expect it

If you ask most people, what is the first thing you do when you research a company? The answer is go to their website. If you have a great website, then people will immediately associate that with trust in your product or service.

3. 24-hour access to your business

Your business probably has hours that are from 8am to 5pm, after that you close shop. Your website doesn't ever close shop. 24-hours a day, 7 days a week, a website keeps on showing prospective customers how great your company is and why they should choose you over your competitor.

4. Exposure to the world

Billions of people are on the internet every day and are potentially looking for what you are selling. You want to get those clients to view your website and see how great your business is.

One of my clients: Taxidermy By Shep Brown calls me quite often to tell me that he got another client from another country that found him via his website!

5. Your competitors all have company websites

Consumers typically start their buying journey with research and recommendations from peers and social network connections. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report. So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

Source: https://blogs.constantcontact.com/small-business-website/